Web forms are everywhere. Whether you're collecting leads, scheduling meetings, processing applications, or running internal workflows — forms are where work begins.
But not all form builders are created equal.
Some are clunky. Some are overpriced. And some just aren’t flexible enough for the kinds of workflows print and promo distributors need.
That’s why I think Fillout deserves more attention. I'm so hyped on this tool! It’s a powerful, flexible, and cost-effective form builder that can go toe-to-toe with the big names — and in many ways, outperforms them.
Why Fillout Stands Out
Let’s start with the essentials:
- Prefill forms with CRM, spreadsheet, or even API data. Eliminate repetitive entry and reduce errors.
- Conditional logic that just makes sense. Show only the questions that matter based on prior answers or who is filling out your form.
- Professional, branded design – Hosted forms look like custom microsites — and you can even use your own domain.
- Robust access control – Limit access via Google, email verification, magic links, or even a database lookup.
More Than Just Forms
Fillout isn’t just for collecting data — it’s designed to help you take action with it:
- Built-in scheduling (a great Calendly alternative)
- Support for e-signatures
- Unlimited users — no per-seat pricing. I was paying $250/mo for another form app just because I needed 5 users.
- Custom error messages for a smoother UX
- If you build a lot of landing pages or lead magnets, you'll love its conversion-boosting extras like:
- Address autocomplete
- Lead enrichment
- Abandoned form recovery
- Native integrations with tons of apps like HubSpot, Airtable, Zapier, and more
- Ability to export/import form templates to make it easy to get started
Whether you're managing client intake, running internal requests, or building lead magnets, Fillout can replace a whole stack of tools.
Web Forms for Redemption Sites
If you’re in the promotional products business, you've probably used web forms for gift redemption sites. Fillout is delightfully well-suited for gifting projects:
- Enforce one gift selection per person
- Authenticate recipients easily (via email, magic links, or access codes)
- Deliver a frictionless, branded experience
- Total control over email confirmations and notifications
- Streamline fulfillment workflows via integrations or automation
It's not a gifting platform by default, but its flexibility makes it easy to shape it into one — and that’s exactly what I’ve been working on.
The Redemption Tool Kit
If you’re a distributor or branded merch agency looking to launch smooth, scalable gifting programs, I’ve put together the Redemption Tool Kit to help you launch smooth, professional redemption programs — without starting from scratch. You'll save loads of money on order fees, too!
It includes:
📘 The PromoPilot Guide to Book & Run Redemption ProgramsA 20-page deep dive into the best practices, strategies, and execution methods that make redemption programs successful.🔍 Discovery QuestionnaireA structured set of questions (in Excel format) to help you and your client align on program goals, logistics, and user experience.✅ Pre-Built Redemption Form TemplateA Fillout template that gives you a head start on your next redemption project.🎥 Over an Hour of Video TrainingStep-by-step guidance on setting up, customizing, and optimizing redemption sites using tools like Fillout and Zapier.
There are tons of form builders out there and I've used many of them. But Fillout is one of the few that balances power, usability, and cost-effectiveness — making it a strong option whether you're collecting leads or delivering gifts. You get a lot of features on their free plan so I'd encourage you to check it out!
